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Welcome to the Innovantage podcast, where technology, business, and innovation converge. Join host Max Golikov as we explore the transformative power of artificial intelligence and digital advancements across various industries. Each episode features in-depth conversations with industry leaders and offers practical insights on integrating technology into your business. Subscribe to stay ahead in today’s rapidly evolving tech landscape and discover how AI drives change and inspires new business strategies. Tune in to unlock your competitive edge in the world of technology!
Welcome to the Innovantage podcast, where technology, business, and innovation converge. Join host Max Golikov as we explore the transformative power of artificial intelligence and digital advancements across various industries. Each episode features in-depth conversations with industry leaders and offers practical insights on integrating technology into your business. Subscribe to stay ahead in today’s rapidly evolving tech landscape and discover how AI drives change and inspires new business strategies. Tune in to unlock your competitive edge in the world of technology!
Episodes

4 days ago
4 days ago
Are law firms using AI all wrong? The answer might cost you millions.
Aku Sorainen, Founder & Senior Partner at Sorainen and Chairman at Crespect, reveals why most legal tech investments fail and what actually works after 25 years of building his own systems. In this episode, we explore the dangerous gap between AI hype and real-world legal practice.
• Why Sorainen spent €2M building software after discovering global solutions were "years behind"
• The "chaos in, chaos out" problem: Why 25M documents can be a liability
• Why lawyers are using AI less for drafting in 2025
• The truth about junior lawyers and who survives the AI revolution
• How clients now use AI against their own lawyers
Connect with Our Guest
Aku Sorainen – https://www.linkedin.com/in/aku-sorainen/
Sorainen website – https://www.sorainen.com/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Mar 05, 2026
Why Women Leave Tech And How Leadership Can Fix It | Innovantage Podcast #44
Thursday Mar 05, 2026
Thursday Mar 05, 2026
What does it really take to succeed as a woman in tech leadership today?
In this episode of the Innovantage Podcast, we’re joined by Diana Gold — CTO | Head of Digitalization and Technology at Gijos, Partnership Associate Professor at Vilnius University, and PhD candidate at ISM University of Management and Economics.
In this conversation, Diana shares:
➡️Her journey from IT and consulting roles to becoming a CTO in the energy sector
➡️What women in tech leadership still struggle with — and what actually helps
➡️Why many digital transformations fail without cultural change
➡️How AI can both reduce and reinforce bias in hiring and leadership
➡️What skills matter most for women entering or reskilling into tech
➡️How public sector, private sector, and academia approach innovation differently
Whether you’re a woman working in tech, considering a career in technology, or a leader building digital and inclusive teams, this episode offers practical insights, real‑world experience, and a thoughtful look at the future of tech leadership.
Connect with Our Guest
Diana Gold – https://www.linkedin.com/in/dianagold1/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Feb 19, 2026
How to Win Startup Grants in Europe Without Wasting Time | Innovantage Podcast #43
Thursday Feb 19, 2026
Thursday Feb 19, 2026
Most founders think grants are about paperwork. In reality, they are about positioning, clarity, and execution.
In this episode, we speak with Jonathan Spruytte, Grants & Incentives Senior Manager at KPMG Belgium, with prior EY Subsidia experience and a Ghent University research/PhD background, helping organizations secure Belgian and EU funding through structured grant strategy and writing.
In this episode we talk about:
• How the grant process actually works
• What makes a company truly “grant ready”
• Why some proposals succeed and others fail
• How long it realistically takes to secure funding
• The human factor behind successful applications
Connect with Our Guest
Jonathan Spruytte – https://www.linkedin.com/in/jonathanspruytte/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Feb 05, 2026
Why Hiring With AI Alone Is Failing and What Works Better | Innovantage Podcast #42
Thursday Feb 05, 2026
Thursday Feb 05, 2026
Is AI fixing hiring or breaking human connection?
Why do the best candidates never apply to job ads?
And what really happens inside a startup during its first 9 months?
Juris Zalāns — Co-founder at Talenme, HR Tech strategist, and digital transformation expert shares unfiltered insights from building a referral-driven hiring platform and navigating the fast-changing world of talent acquisition. From startup realities and fundraising to the future of HR tech, this episode explores how technology, trust, and human networks are reshaping recruitment.
What you’ll learn from this episode:
➡️Why passive candidates dominate today’s job market — and how companies actually reach them
➡️The real role of AI in recruitment
➡️How referrals, reputation, and human networks may outperform traditional hiring funnels
➡️The shift toward project work, gig models, and changing career expectations across generations
➡️Practical lessons from scaling an early-stage HR tech startup while balancing product, clients, and fundraising
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Jan 22, 2026
How United Wardrobe Sold to Vinted (and What Came Next) | Innovantage Podcast #41
Thursday Jan 22, 2026
Thursday Jan 22, 2026
If you are building a startup, this episode might save you from expensive mistakes. In this new Innovantage Podcast episode, we talk with Thijs Verheul, Co-founder of United Wardrobe, acquired by Vinted. Thijs is now an Angel Investor and author of Thrift to Triumph. We focus on execution: how to build the right team, launch fast, find distribution, manage burn, and make decisions when the runway is shrinking.
What you will learn:
➡️How to structure a founding team with complementary strengths
➡️Why launching early beats waiting for “perfect”
➡️A community growth strategy that created liquidity fast
➡️What happens when you scale headcount before product-market fit
➡️How to cut costs without killing momentum
➡️How angel investors think about teams, traction, and risk
Connect with Our Guest
Thijs Verheul – https://www.linkedin.com/in/thijs-verheul-b777504b/
Check out the book Thrift to Triumph: The story of United Wardrobe
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Jan 08, 2026
Thursday Jan 08, 2026
Building a startup is a series of tests you don’t see coming until you fail one. In this episode, Max sits down with Povilas Žinys, Director of Plug and Play tech center in the Baltics, working with startups from Pre-Seed to Series B and helping founders prepare for the realities of venture-scale growth. They unpack what separates scalable companies from “busy” startups that never break through — the 2026 landscape founders are walking into, how investors filter opportunities, and what it really takes to go global from Lithuania and the Baltics.
What you’ll hear in this conversation:
➡️ What startup accelerators actually do for founders
➡️ The toughest startup challenges founders face in 2026
➡️ Why investors back teams before ideas
➡️ The thinking behind the “90% fail” reality
➡️ Older founders and the edge experience can create
➡️ Unfair advantage that’s real, not branding
➡️ What’s missing in Lithuania’s startup ecosystem
➡️ Going global faster and avoiding common traps
Connect with Our Guest
Povilas Žinys – https://www.linkedin.com/in/povilaszinys/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Dec 18, 2025
Rethink Creativity in the Age of AI | Innovantage Podcast #39
Thursday Dec 18, 2025
Thursday Dec 18, 2025
What if creativity isn’t about “expressing yourself”, but about understanding yourself?
In this episode, Max sits down with Fredrik Härén, the Creativity Explorer who has spent decades traveling the world to understand how humans create — and the truth he’s uncovered will challenge everything you assume about creativity.
This episode goes straight into the uncomfortable, the surprising, and the transformative parts of creativity most people never talk about.
Prepare to rethink everything:
➡️ Why Westerners misunderstand creativity
➡️ The Bhutan idea that destroys the “expression” myth
➡️ Why “creative anxiety” might not even be real
➡️ The Icelandic insult that explains modern innovation
➡️ Why your company should stop thinking in demographics
➡️ How global travel rewires your creative brain
➡️ Why AI is NOT a threat to creators — it’s the biggest upgrade ever
➡️ How curiosity separates innovators from followers
➡️ The emotional high of having an idea — and why we crave it
If you’re tired of shallow creativity advice, this is the episode that finally goes deeper.
Connect with Our Guest
Fredrik Haren – https://www.linkedin.com/in/fredrikharen/
Website – https://www.fredrikharen.com/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

Thursday Dec 04, 2025
Thursday Dec 04, 2025
In this episode of The Innovantage Podcast, Max sits down with Jerome Cloetens, Co-founder & CEO at Palau, Sustainability Tech Entrepreneur, to unpack what it really takes to build and scale a startup in today’s AI-driven world. From bootstrapping with almost no runway to signing major enterprise clients, Jerome shares the hard realities, clever strategies, and mindset shifts that kept his company alive and growing even when a regulation change nearly wiped them out overnight.
Explore the psychology of fundraising vs. bootstrapping, the power of community-driven product development, and why enterprise sales are both the hardest challenge and the biggest moat for early-stage startups.
What you’ll learn:
➡️ How startup founders survive between building product and raising funds.
➡️ Why bootstrapping creates discipline and when to switch to venture capital.
➡️ How Palau signed 20+ enterprise clients and built a 750-member expert community.
➡️ Why AI enables small teams to outperform big competitors.
➡️ The reality of enterprise sales cycles and how to shorten them.
➡️ What to do when regulation changes destroy your assumptions overnight.
➡️ Why transparency and non-financial data will reshape global decision-making.
➡️ How AI agents are already transforming real-world workflows.
Connect with Our Guest
Jerome Cloetens –https://www.linkedin.com/in/jeromecloetens/
Connect with Max (Host)
Max Golikov – https://www.linkedin.com/in/maxim-golikov/
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
Follow for More Insightful Episodes
Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/
Sigli: https://www.linkedin.com/company/sigli/
Instagram: https://www.instagram.com/sigli.gang
TikTok: @innovantage / @sigliofficial

About Max, THE HOST
Max Golikov is a business development executive and the dynamic host of the Innovantage podcast. Serving as the Chief Business Development Officer at Sigli, Max has significantly contributed to the fields of digital product development and business strategy. His expertise in leveraging cutting-edge technologies for market expansion has propelled numerous projects to success.
Max's extensive experience includes guiding companies through digital transformations, enhancing their competitive edge in various industries. He holds a degree from Antwerp Management School and has been instrumental in pioneering innovative approaches within the tech industry. As an educator and mentor, Max is dedicated to fostering the next generation of tech leaders.
The Innovantage podcast, under Max's guidance, has become a premier platform for exploring how technology and business intersect to drive growth and innovation. His engaging interviewing style and deep industry knowledge provide listeners with invaluable insights into the latest trends and advancements.
