Innovantage Podcast

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝘄𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗹𝗼𝗼𝗸𝘀 𝗮𝗻𝗱 𝘀𝗼𝘂𝗻𝗱𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲? 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗝𝘂𝘀𝘁𝗶𝗻𝗮 𝗦𝗮𝗶𝗸𝗮𝘂𝘀𝗸𝗮𝗶𝘁ė 𝗹𝗼𝗼𝗸𝘀 𝗮𝘁 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀.

Justina Saikauskaitė is a Fractional CMO and Brand Strategist helping startups and challenger brands turn chaotic marketing into brand-led strategy that supports revenue growth. Her experience spans positioning, go-to-market strategy, brand and product launches, and fractional marketing leadership across agency, in-house, and freelance roles.

Strong branding is less about having the perfect creative idea and more about making deliberate choices, testing whether they work, and committing long enough to become recognizable. From sharper positioning to smarter use of AI, the practical takeaway is simple: more marketing activity means little when people cannot understand, remember, or trust the brand behind it.

Introduction 0:00
What actually makes a brand noticeable and memorable 0:28
Why looking like your competitors kills your brand 4:57
Can you trust AI to analyze your competitors 7:02
Being boring became a brilliant brand strategy 8:57
When should startups actually start investing in brand 13:21 
The marketing mistakes that keep startups from growing 16:00
How to balance brand and performance marketing 18:29
Why B2B and B2C need different marketing strategies 20:36
How startups can find the right audience faster 23:14
AI is changing marketing and brand reputation 26:28
More leads won’t always solve the problem 34:14
One message can be enough for small companies 36:38
The future of mass reach through smaller niches 40:55
Traditional branding is coming back 42:57
Message for founders 46:56
Where to find Justina 49:45

Connect with our guest
Justina Saikauskaitė – https://www.linkedin.com/in/justina-saikauskaite/  
Connect with Max 
Max Golikov –  https://www.linkedin.com/in/maxim-golikov/  

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Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2 
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437 

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