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Welcome to the Innovantage podcast, where technology, business, and innovation converge. Join host Max Golikov as we explore the transformative power of artificial intelligence and digital advancements across various industries. Each episode features in-depth conversations with industry leaders and offers practical insights on integrating technology into your business. Subscribe to stay ahead in today’s rapidly evolving tech landscape and discover how AI drives change and inspires new business strategies. Tune in to unlock your competitive edge in the world of technology!
Episodes
7 days ago
7 days ago
In this episode of the Innovantage Podcast, Martynas Kairys — General Manager at ZEDGE (formerly Director of AI Strategy & Development at Shift4), AI-driven growth leader, and international keynote speaker — shares how to turn AI from scattered experiments into an operational advantage across a complex, regulated business. With 20+ years across military, logistics, real estate, investment banking, and tech, Martynas blends strategy with sleeves-rolled-up execution.
We unpack the AI vision he led at Shift4, global scale, compliance-by-design, and how those lessons translate to ZEDGE and beyond, along with a pragmatic playbook for measurable wins.
What you’ll learn:
➡️ How leaders evolve from “AI interest” to an AI operating model
➡️ Shift4’s AI mission: payments innovation, product velocity, and global scale
➡️ Lessons from M&A scale-ups (incl. Finaro) and what that means for data + AI
➡️ Building in regulated spaces: PCI DSS, GDPR, and risk-aware experimentation
➡️ Resource-based learning vs. memorization — upskilling that actually sticks
➡️ When AI should automate tasks vs. augment complex decisions
➡️ GenAI in content: quality bars, ethics, and trust in finance
➡️ Talent strategy: near-term productivity vs. growing junior pipelines
➡️ A day-in-the-life playbook: internal Copilots, HR/merchant support use cases, KPIs
➡️ Lightning predictions: tools, myths to kill, must-read book, bold call for 2030
Connect with Our Guest Martynas Kairys: https://www.linkedin.com/in/martynaskairys
Connect with Max (Host) Max Golikov: https://www.linkedin.com/in/maxim-golikov
🎧 Listen Now
Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2
Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437
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Innovation at scale isn’t about more tools — it’s about clear strategy, disciplined integration, and continuous learning. This conversation is your field guide to building real advantage with AI.
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